Thanks to the internet, the concepts and strategies of marketing have changed considerably in the last two decades. Today, people are more interested in a Facebook video than a banner on the road. The basic marketing goal, however, remains the same – to be seen by customers. If you are a brand in Singapore and want to start an internet marketing campaign, we have 7 tips that may come handy.
- Create a robust website
Your website is the foundation of all marketing efforts, and it’s extremely important to upgrade it periodically. A good idea is to seek a website audit from one of the reliable web development companies. There are plenty of them in Singapore, so you will find many options to suit your budget. Make sure that your website is dynamic and has a blog, where you can post regular content.
- Look for marketing agencies
Finding an agency for digital marketing Singapore is easy. There are many of them, but not all are the same. Make sure that you check their work and expertise in detail. If a firm claims to be the best in the region, they must have enough clients. Ask for references and the kind and range of projects they have completed so far.
- Don’t miss SEO
Around 90% people use Google as their main search engine, and therefore, it’s easy to understand why companies are spending considerable money on search engine marketing and SEO. The latter is even more relevant and useful, because you don’t have to spend a lot of money on promotions. However, when you hire a digital team, ask them about their plan and the mix of strategies they are using to target the local market in Singapore.
- Be relevant
Customers connect with brands that are relevant and have some sort of impact on their minds. You need to understand the content that your customers and targeted audience will like and plan your marketing strategies accordingly. There are no hard and fast rules, but the idea is to create fresh content, which can be posts, videos, vlogs and much more.
- Go social
Social media platforms like Facebook and Twitter are not meant for placing ads alone. As a business, you can use Facebook to talk to your customers in a personal way, given that it’s the most used social media site in Singapore at the moment. Your content on social media doesn’t have to be promotional all the time. Sometimes, offbeat stories work like the best marketing tools.
Start planning your marketing strategy now!